Paid Advertising & Media Buying

WE TURNAD SPENDINTO PIPELINE.

Built, tested, and optimized for return. We manage paid media across every major platform — with the reporting to prove every dollar is working.

Meta · Google · YouTube · TikTok · LinkedIn · Programmatic — one team, full-funnel coverage.

LIVE · CAMPAIGN DASHBOARDGenesisX.com

ROAS

5.45x

↑ 0.3 WoW

Ad Spend

$151.9K

This month

Revenue

$843K

Attributed

Avg CPA

$14.41

↓ 18% MoM

PlatformSpendROASCPRTrend
Meta Ads$42,1805.2x$11.80
Google Search$38,6404.7x$14.20
YouTube Ads$29,3503.9x$18.60
TikTok Ads$18,2806.1x$9.40

All conversions verified · 30-day attribution window

↑ ROAS Improving

$001M+

Ad Spend Managed

4.8×

Avg Client ROAS

001+

Brands Scaled

01%

Client Retention

Meta AdsGoogle SearchYouTube AdsTikTok AdsLinkedIn AdsProgrammatic DisplayRetargetingPerformance MaxShopping AdsSpark AdsDynamic CreativeSmart BiddingAttribution ModelingMedia Mix ModelingCRO TestingLookalike AudiencesMeta AdsGoogle SearchYouTube AdsTikTok AdsLinkedIn AdsProgrammatic DisplayRetargetingPerformance MaxShopping AdsSpark AdsDynamic CreativeSmart BiddingAttribution ModelingMedia Mix ModelingCRO TestingLookalike Audiences
PLATFORMS

EVERYWHERE YOUR
AUDIENCE LIVES

One team managing your paid presence across every high-ROI channel — with unified attribution so you know exactly what's driving revenue.

5.2x avg ROAS

Meta Ads

Facebook & Instagram
$90M+ managed
4.7x avg ROAS

Google Search

Search & Shopping
$60M+ managed
3.9x avg ROAS

YouTube Ads

Video & Discovery
$35M+ managed
8.1x avg ROAS

TikTok Ads

Short-form & Spark
$22M+ managed
3.4x avg ROAS

LinkedIn Ads

B2B & Lead Gen
$18M+ managed
2.8x avg ROAS

Programmatic

Display & Native
$15M+ managed
SERVICES

EVERY CHANNEL.
EVERY LEVER.

We don't just run ads. We architect paid media systems that compound — tighter targeting, sharper creative, lower CPAs month over month.

01

Meta & Instagram Campaigns

Full-funnel Meta campaigns built around your buyer journey — Awareness, Consideration, Conversion. We write copy, test creatives, and scale winners with rules-based budget allocation.

  • Lookalike & retargeting audiences
  • Dynamic creative optimization
  • Attribution modeling
  • Catalog & Shopping ads
02

Google Search & Shopping

Intent-capture at every query. We structure Search campaigns with SKAG precision, manage Smart Bidding strategies, and build Shopping feeds that dominate product SERPs.

  • Keyword sculpting & negative lists
  • Performance Max campaigns
  • Shopping feed optimization
  • Conversion tracking setup
03

YouTube Ads

Video ad campaigns that move audiences from discovery to consideration. We script, storyboard, and optimize In-Stream and Discovery placements for brand lift and direct response.

  • TrueView & Skippable ads
  • YouTube Shorts campaigns
  • Audience signal targeting
  • View-through attribution
04

TikTok & Short-Form Amplification

Native-feeling paid content that performs like organic. We adapt your creative for TikTok's algorithm, test Spark Ads, and scale UGC-style video that stops the scroll.

  • Spark Ads & TopFeed
  • Creator whitelisting
  • Sound-on creative strategy
  • TikTok Shop integration
05

Ad Creative Testing & Funnel Strategy

Systematic creative experimentation mapped to funnel stage. We test hooks, headlines, formats and CTAs — then build a creative compounding engine that gets smarter every week.

  • A/B & multivariate testing
  • Hook rate & hold rate analysis
  • Landing page CRO
  • Creative scorecard reporting
06

Budget Pacing, Bidding & Reporting

No black boxes. We manage dayparting, bid strategies, and budget pacing with full transparency — and deliver weekly reports with plain-English takeaways and clear next actions.

  • Real-time spend monitoring
  • Custom attribution reports
  • Weekly performance reports
  • Executive dashboard access
How It Works

THE ADPULSE
MEDIA SYSTEM

01

Paid Media Audit

Days 1–2

We dissect your existing ad accounts — campaign structure, audience overlap, bid strategies, creative fatigue, attribution setup, and pixel health. You get a 50-point audit report in 48 hours.

Account auditPixel verificationAttribution mapping
02

Strategy & Funnel Architecture

Days 3–5

We map your buyer journey to a paid media funnel — TOFU awareness, MOFU consideration, BOFU conversion — and assign the right platform, format, and creative type to each stage.

Funnel mappingPlatform selectionBudget allocation model
03

Campaign Launch & Creative Testing

Week 2

We build campaigns with clean structure from day one — tight ad sets, test variables isolated, naming conventions enforced. The first 14 days are a structured creative test. We don't scale guesses.

Creative testing matrixAudience segmentsLanding page alignment
04

Optimization & Scaling

Ongoing (weekly)

Winners get budget. Losers get cut fast. We run weekly optimization cycles — pausing underperformers, scaling proven ad sets, refreshing creative before fatigue hits, and tuning bids for efficiency.

Rules-based scalingCreative refresh cyclesBid strategy tuning
05

Reporting & Strategy Reviews

Ongoing (monthly)

No black boxes. Every Friday you get a plain-English performance report with spend, ROAS, CPAs, top performers, what changed, and what we're doing next. Monthly strategy calls with your lead analyst.

Weekly reportsExecutive dashboardMonthly strategy call
FAQ

There's no fixed minimum — we'll recommend a starting budget based on your goals and platform during the audit, and scale it as performance data comes in.

That depends on where your audience actually spends time — we'll recommend platforms based on the funnel and offer audit, not a one-size-fits-all package.

Through clear KPIs set at the start of the engagement and tracked in regular performance reporting — the same transparent-by-default approach we use everywhere else.

Yes — creative, ad copy, and testing variations are part of the service, though we're happy to incorporate footage or brand assets you already have.

You do — campaigns run on ad accounts you own, so all data, spend history, and access stay with you even if we ever part ways.

Early signal on creative and targeting usually shows up within the first couple of weeks, with performance compounding as we optimize off real spend data.

We recommend a minimum runway of a few months since paid campaigns need time to optimize, but exact terms are confirmed during onboarding rather than locked into a rigid long-term contract.

They rebuilt our entire funnel from targeting down to landing pages. Our return on ad spend nearly doubled inside two months.

M

Marcus Ferreira

CEO, Ferreira Home Goods

ROAS

4.8x

Ready to grow?

Ready to Work
With a Team That
Gives a Damn?