Paid Advertising & Media Buying Services

Genesis X manages Meta, Google, and TikTok ad campaigns built to pay for themselves, backed by clear KPIs and transparent performance reporting.

Paid Advertising & Media Buying

GenesisX.com

↑ ROAS Improving

All conversions verified · 30-day attribution window

LIVE · CAMPAIGN DASHBOARD

↑ 0.3 WoW

ROAS

5.45x

This month

Ad Spend

$151.9K

Attributed

Revenue

$843K

↓ 18% MoM

Avg CPA

$14.41

$11.80

Meta Ads

5.2x

$42,180

$14.20

Google Search

4.7x

$38,640

$18.60

YouTube Ads

3.9x

$29,350

$9.40

TikTok Ads

6.1x

$18,280

down

WE TURN AD SPEND INTO PIPELINE.

Meta · Google · YouTube · TikTok · LinkedIn · Programmatic — one team, full-funnel coverage.

Ad Spend Managed

$240M+

Avg Client ROAS

4.8×

Brands Scaled

380+

Client Retention

98%

Built, tested, and optimized for return. We manage paid media across every major platform — with the reporting to prove every dollar is working.

Meta Ads

Google Search

YouTube Ads

TikTok Ads

LinkedIn Ads

Programmatic Display

Retargeting

Performance Max

Shopping Ads

Spark Ads

Dynamic Creative

Smart Bidding

Attribution Modeling

Media Mix Modeling

CRO Testing

Lookalike Audiences

PLATFORMS

One team managing your paid presence across every high-ROI channel — with unified attribution so you know exactly what's driving revenue.

EVERYWHERE YOUR AUDIENCE LIVES

$90M+ managed

Facebook & Instagram

5.2x avg ROAS

Meta Ads

$60M+ managed

Search & Shopping

4.7x avg ROAS

Google Search

$35M+ managed

Video & Discovery

3.9x avg ROAS

YouTube Ads

$22M+ managed

Short-form & Spark

8.1x avg ROAS

TikTok Ads

$18M+ managed

B2B & Lead Gen

3.4x avg ROAS

LinkedIn Ads

$15M+ managed

Display & Native

2.8x avg ROAS

Programmatic

SERVICES

We don't just run ads. We architect paid media systems that compound — tighter targeting, sharper creative, lower CPAs month over month.

EVERY CHANNEL. EVERY LEVER.

Full-funnel Meta campaigns built around your buyer journey — Awareness, Consideration, Conversion. We write copy, test creatives, and scale winners with rules-based budget allocation.

Lookalike & retargeting audiences

Dynamic creative optimization

Attribution modeling

Catalog & Shopping ads

Meta & Instagram Campaigns

Intent-capture at every query. We structure Search campaigns with SKAG precision, manage Smart Bidding strategies, and build Shopping feeds that dominate product SERPs.

Keyword sculpting & negative lists

Performance Max campaigns

Shopping feed optimization

Conversion tracking setup

Google Search & Shopping

Video ad campaigns that move audiences from discovery to consideration. We script, storyboard, and optimize In-Stream and Discovery placements for brand lift and direct response.

TrueView & Skippable ads

YouTube Shorts campaigns

Audience signal targeting

View-through attribution

YouTube Ads

Native-feeling paid content that performs like organic. We adapt your creative for TikTok's algorithm, test Spark Ads, and scale UGC-style video that stops the scroll.

Spark Ads & TopFeed

Creator whitelisting

Sound-on creative strategy

TikTok Shop integration

TikTok & Short-Form Amplification

Systematic creative experimentation mapped to funnel stage. We test hooks, headlines, formats and CTAs — then build a creative compounding engine that gets smarter every week.

A/B & multivariate testing

Hook rate & hold rate analysis

Landing page CRO

Creative scorecard reporting

Ad Creative Testing & Funnel Strategy

No black boxes. We manage dayparting, bid strategies, and budget pacing with full transparency — and deliver weekly reports with plain-English takeaways and clear next actions.

Real-time spend monitoring

Custom attribution reports

Weekly performance reports

Executive dashboard access

Budget Pacing, Bidding & Reporting

How It Works

THE ADPULSE MEDIA SYSTEM

We dissect your existing ad accounts — campaign structure, audience overlap, bid strategies, creative fatigue, attribution setup, and pixel health. You get a 50-point audit report in 48 hours.

Days 1–2

Account audit

Pixel verification

Attribution mapping

Paid Media Audit

We map your buyer journey to a paid media funnel — TOFU awareness, MOFU consideration, BOFU conversion — and assign the right platform, format, and creative type to each stage.

Days 3–5

Funnel mapping

Platform selection

Budget allocation model

Strategy & Funnel Architecture

We build campaigns with clean structure from day one — tight ad sets, test variables isolated, naming conventions enforced. The first 14 days are a structured creative test. We don't scale guesses.

Week 2

Creative testing matrix

Audience segments

Landing page alignment

Campaign Launch & Creative Testing

Winners get budget. Losers get cut fast. We run weekly optimization cycles — pausing underperformers, scaling proven ad sets, refreshing creative before fatigue hits, and tuning bids for efficiency.

Ongoing (weekly)

Rules-based scaling

Creative refresh cycles

Bid strategy tuning

Optimization & Scaling

No black boxes. Every Friday you get a plain-English performance report with spend, ROAS, CPAs, top performers, what changed, and what we're doing next. Monthly strategy calls with your lead analyst.

Ongoing (monthly)

Weekly reports

Executive dashboard

Monthly strategy call

Reporting & Strategy Reviews

FAQ

There's no fixed minimum — we'll recommend a starting budget based on your goals and platform during the audit, and scale it as performance data comes in.

What's the minimum ad budget?

That depends on where your audience actually spends time — we'll recommend platforms based on the funnel and offer audit, not a one-size-fits-all package.

Which platforms do you recommend for my business?

Through clear KPIs set at the start of the engagement and tracked in regular performance reporting — the same transparent-by-default approach we use everywhere else.

How do you measure ROI?

Yes — creative, ad copy, and testing variations are part of the service, though we're happy to incorporate footage or brand assets you already have.

Do you create the ad creative and copy?

You do — campaigns run on ad accounts you own, so all data, spend history, and access stay with you even if we ever part ways.

Who owns the ad accounts?

Early signal on creative and targeting usually shows up within the first couple of weeks, with performance compounding as we optimize off real spend data.

How long until I see results?

We recommend a minimum runway of a few months since paid campaigns need time to optimize, but exact terms are confirmed during onboarding rather than locked into a rigid long-term contract.

Is there a minimum contract length?

ROAS

4.8x

Marcus Ferreira

CEO, Ferreira Home Goods

They rebuilt our entire funnel from targeting down to landing pages. Our return on ad spend nearly doubled inside two months.

CPA

-42%

Nina Castellano

Marketing Director, Brightline Apparel

We were burning budget on the wrong audiences. Once they took over media buying, our cost per acquisition dropped almost in half.

Conversions

+210%

Owen Reyes

Founder, Reyes Outdoor Co.

The daily bid adjustments and creative testing are things we never had time for in-house. Conversions more than tripled in a single quarter.

Ready to grow?

Ready to Work With a Team That Gives a Damn?